About Me.
Hi, I’m Katelyn! I recently graduated from the University of Minnesota's Carlson School of Management with degrees in Marketing and Human Resources Industrial Relations. I have a deep passion for marketing, communications, branding, and strategy. As a detail-oriented and enthusiastic leader, I excel in fast-paced environments that challenge me and provide opportunities to enhance my skills.
My recent professional experiences include serving as a Private Label Marketing Intern at SunOpta, a Project Coordination Intern and Client Success Intern at Pegasystems (a CRM tech company based in Boston), Vice President of Marketing for Alpha Gamma Delta Women’s Fraternity, and a General Merchandising Expert at Target.
In my free time, I love to travel and spend time on the lake with my family. As a retired competitive gymnast of 15 years, I am an avid follower of NCAA women's and USAG gymnastics and am working towards certification as a judge. Additionally, I am passionate about mental health awareness, specifically eating disorder awareness and the body positivity movement, where I serve as a National Ambassador for Project HEAL.
SunOpta
Private Label Marketing Intern
May 2023- Dec 2023
- Led rebranding, producing digital marketing materials like one-pagers, sell sheets, sales decks, and product launch strategies.
- Created product display sheets and collaborated with ad agencies for display setups, imaging, and marketing materials used at the National Private Label Manufacturing Convention.
- Coordinated product photoshoots, assisted in retail packaging graphics, and worked with marketing agencies on shoots and promotional plans.
- Utilized Google Trends, SEO, Social media data tracking, Nielsen Syndicated data, and Mintel to provide industry performance recommendations.
UMN Coursework.
- Business Consulting Project Proposing a Sustainable Packaging Program for Target (Dec 2023).
- Created all mock ads & planograms (displays) in accordance with Target branding guidelines.
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Alpha Gamma Delta.
Vice President of Marketing
Jan 2022- Dec 2022
- Created chapter marketing graphics for various social media platforms, led a recruitment media campaign, designed event banners and apparel, and coordinated sponsorships with local businesses.
*Intro ends @39 secs*
- Planned, coordinated, and directed a recruitment video with a videographer.
- TikTok and video reel campaigns reached a total of 450k+ viewers.